Blog
Marketing for Artists and Craftspeople
The
Creative MindsetArtists
and crafts people love the creative and productive part of their profession.
Naturally! There are some who regard the need to sell what they make with disdain.
"I'm not a sales person or a business person," they say. "I don't want to be involved with that
dirty and demeaning stuff, I'm an artist".
If
only they had a sales person or a distributor to deal with business, to just
magically take over sales, so that they could concentrate their creative
energies
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17th Sep 2019
Barbara’s Rules for Marketing
Do the basics
consistently, persistently and well – you will stand out as few businesses do.Basics
Produce a great product, provide a great
service after asking yourself what
do I need or want and what do other people want and need
Stay very close to customers Ask yourself every day why would anyone
buy/commission from me? Have integrity – that’s all you’ve got,
keep your word, on deliveries on appointments on payments. With employees
and customer and supplie
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17th Sep 2019
Pricing is a Feminist Issue - Part of a new series Women in Business
Pricing
is a Women's IssueThe
prices we charge in business often reflect the way we value ourselves. Our
prices are too often a measure of our own self esteem and self worth. Pricing is fundamentally a measure of your confidence as a business owner
and it's the only validation of the value you provide to your market. There
is a tendency for women to undercharge for services and products sold. As if to say, "If I
charge a low price you will like me more", "I will not get into
unpleasant sc
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17th Sep 2019
Nostalgic Thoughts about the humble apron
The History of Aprons(Inspired
by Tina Trivett's poem, Grandma's Apron)The principle use
of Grandma's apron was to protect the dress underneath because she only had a
few. It was also because it was easier to wash aprons than dresses and aprons
used less material. But along with that, it served as a potholder for removing
hot pans from the oven. The apron has so many usesIt was wonderful for drying children's tears, and on occasion
was even used for cleaning out dirty ears.From the chicken
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11th Aug 2019
My inspiring tour of the Balkans
I am fortunate in that my passion is my work. I live and breath design and art. I feel a bit of a charlatan in that I myself am not an artist, but I do have the privilege and delight to work with such fine and talented people. It is a circle and of joy. When I work in the store and meet people who make purchases and enjoy the products. I know what I was put on the earth to do. Modest as it may be. People often ask where I get ideas from. Travel is a way.I am constantly looking for inspiration. N
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29th Jul 2018