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Elevator speech - The elements it should include
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Who am I?
What do I offer?
What problem I solve for you?
What contribution can I make to you?
What action do I want from you?
Creating a Business Plan - Very Brief Guide
A Business Plan shows that you have considered and thought through most of the important aspects of your business. That’s why when you go for a loan or approach investors they will ask to see it.Business is not an exact science. You have to make some assumptions, you have to be prepared to back your creative ideas. It makes a [...]
Time is Money -Tips on Time Management
Time! It can be your worst enemy or your best friend depending on how well you manage it. We often hear phrases like "I never have enough time", "where did the day go", the key is how to manage your time.Time in Perspective While we all have the same 24 hours each day some people manage to pack into a huge [...]
Marketing for Artists and Craftspeople
The Creative MindsetArtists and crafts people love the creative and productive part of their profession. Naturally! There are some who regard the need to sell what they make with disdain. "I'm not a sales person or a business person," they say. "I don't want to be involved with that dirty and demeaning stuff, I'm an artist". If only they had [...]
Barbara’s Rules for Marketing
Do the basics consistently, persistently and well – you will stand out as few businesses do.Basics Produce a great product, provide a great service after asking yourself what do I need or want and what do other people want and need Stay very close to customers [...]
Pricing is a Feminist Issue - Part of a new series Women in Business
Pricing is a Women's IssueThe prices we charge in business often reflect the way we value ourselves. Our prices are too often a measure of our own self esteem and self worth. Pricing is fundamentally a measure of your confidence as a business owner and it's the only validation of the value you provide to your market. There is a [...]
Nostalgic Thoughts about the humble apron
The History of Aprons(Inspired by Tina Trivett's poem, Grandma's Apron)The principle use of Grandma's apron was to protect the dress underneath because she only had a few. It was also because it was easier to wash aprons than dresses and aprons used less material. But along with that, it served as a potholder for removing hot pans from the oven. [...]
My inspiring tour of the Balkans
I am fortunate in that my passion is my work. I live and breath design and art. I feel a bit of a charlatan in that I myself am not an artist, but I do have the privilege and delight to work with such fine and talented people. It is a circle and of joy. [...]
Jerusalem Summer Fun Activities with Kids
Jerusalem Summer 2018:8 Kid-friendly Family Activities (with a splash)!As the summer sun starts to sink, the steamy days give way to deliciously coollate afternoons and breezy evenings — perfect for climbing hills and checkingout all the vistas sans the sizzle. But if you find yourself with children toentertain midday, here are 8 suggestions for chilling [...]
Six top gifts for Dad from Israel
Make this Father’s Day Made in IsraelTired of gifting golf tees, ties, socks, or books to your #1 Mensch?Show that special Dad how much you love and appreciate him – and take the opportunity to give him something meaningful, funny or just downright sweet. But what to buy? Does Dad love Israel? Then maybe our [...]