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Pricing is a Feminist Issue - Part of a new series Women in Business
Pricing
is a Women's IssueThe
prices we charge in business often reflect the way we value ourselves. Our
prices are too often a measure of our own self esteem and self worth. Pricing is fundamentally a measure of your confidence as a business owner
and it's the only validation of the value you provide to your market. There
is a tendency for women to undercharge for services and products sold. As if to say, "If I
charge a low price you will like me more", "I will not get into
unpleasant sc
…
17th Sep 2019