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Gearing up to Launch Second Store In Jerusalem

After searching for about a year I have found what I think is a great new location for my second store. No 2 Bezalel St. I'm nervous and anxious but feel I jsut have to do it. I working on the design plans at the moment with my wonderful designer Tova Safra. Would like to [...]

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What drives me in design.

My passion is to be part of the development of a new fresh Israeli design idiom. I am committed to developing products and designs that express an essence of Israel and Judaism in a new and bold manner.I feel a thirst in the marketplace for products and designs with true Israeli design integrity and authenticity. [...]

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Summer Fun Designs and Gifts

Summer has burst upon us in a rush, as it does each year. Not sure how we are already in June. I have had a very busy few months designing new ranges and products. I hope to launch a new stationary range in the next couple of weeks. I just returned from attaending the gift trade [...]

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Pre Pesach Dispatch

The last few months have been hectic and only now do I feel I can come up for some air. I love the flurry of work and orders and sending parcels and boxes around the country and overseas. My workshop in Givat Shaul is located in a moderately grimy semi commercial and industrial area, [...]

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Great Israeli Design Site Coolil.com

I think the wider world of design has yet to discover the ingenuity, flair and out of the box thinking of Israeli designers. Israeli designers don’t have a tradition to fall back on and new materials are used in unexpected shapes and ways. Israeli designers are inventing themselves as they go along and they are [...]

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Great Israeli Design Site Coolil.com

I think the wider world of design has yet to discover the ingenuity, flair and out of the box thinking of Israeli designers. Israeli designers don’t have a tradition to fall back on and new materials are used in unexpected shapes and ways. Israeli designers are inventing themselves as they go along and they are [...]

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Big Brother is watching!

So apparently I've made it! my aprons appeared on the "Big Brother" reality TV show this week, I received lots of calls and SMSs letting me know. I guess friends did'nt expect I'd be watching- they were right. The aprons in question were my ABA SABBA - Cool Dad, worn by a [...]

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No Thanksgiving - but still very thankful

Those of us who don't hale from the United States watch from close, or afar the Thanksgiving craziness that is unleashed from the Northern Atlantic to our shores. It is a wonderful idea, giving thanks ... and it's nice to contemplate from the state of Israel. Most of our holidays have religious [...]

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New in store

I really enjoy making and creating! I have just placed my Hanuka range in the store and I wanted to say a big thank you to Rosie Ofer my very talented designer. Brighten your Hannuka and serve your goodies with this festive bright Hannuka apron. This stylish design has a large golden, glowing Hannuka menorah [...]

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